Sleepwear and loungewear market projected to grow at a CAGR of 10.21% and reach USD 29,398.4 million by 2027, according to a report by Technavio.

One of the key drivers of market growth is the introduction of products with advanced features and innovative designs. Rising disposable income has increased consumers' purchasing power and positively influenced their spending on premium sleepwear and loungewear.

The market is also witnessing a growing trend towards plus-size sleepwear and loungewear, designed to cater to the fashion preferences of women with larger body sizes.

However, the market faces challenges due to the presence of counterfeit products that hamper the market growth. The low price of counterfeit products increases their demand, and their availability adversely affects the sales and pricing strategies of vendors, leading to reduced profit margins. To overcome this challenge, vendors are compelled to price their products low, which affects their value sales in the market.

By Fashionating World
https://www.fashionatingworld.com/new1-2/driven-by-innovative-designs-rising-disposable-income-global-sleepwear-and-loungewear-market-predicted-to-grow-at-10-21-cagr