According to a report by Allied Market Research, the global women's activewear market is projected to reach $216,868 million by 2025, with a CAGR of 7.7% from 2018 to 2025. In 2017, the market was estimated to be $119,078 million, with North America accounting for 42.4% of the total revenue. Activewear, known for its utility and comfort during physical activities, is gaining popularity due to its benefits such as water resistance, bi-stretchable function, and anti-bacterial fabric. The rise in female participation in fitness activities and the adoption of athleisure wear for everyday use are major factors driving market growth.
Additionally, increased disposable income and fitness concerns contribute to market expansion. However, high costs of raw materials and counterfeit brands pose challenges to market growth. The dynamic fashion trends greatly influence consumers, leading to the purchase of the latest activewear designs, while counterfeit brands hinder the sales of genuine activewear brands. Expansion into plus-size activewear and innovative marketing strategies, such as motivational advertisements and sponsorship of athletes, are expected to drive market penetration.
Polyester fabric dominates the market due to its flexibility, quick-drying properties, and resistance to shrinkage and wrinkles. The active outerwear segment is projected to grow at a CAGR of 9.1% during the forecast period.
North America is expected to remain the dominant market, while Asia-Pacific is anticipated to exhibit exponential growth.
By Fashionating World
https://www.fashionatingworld.com/new1-2/women-s-activewear-market-reaches-216-868m-by-2025