The US has captured a significant 40% share in the plus size clothing sector, becoming the leader in 2023. This achievement is primarily attributed to the country's large population grappling with obesity and increased spending on plus size apparel. The market's growth is further driven by the rising calorie intake in middle and high-income households, which creates a demand for inclusive clothing options. 

Additionally, the market benefits from fashion-forward trends and a strong emphasis on body positivity, generating a desire for fashionable plus size fashion. Projections indicate a 5.7% compound annual growth rate (CAGR) for the plus size clothing market. By 2032, it is estimated to reach a value of US$1,044.3 billion compared to US$601.7 billion in 2022. 

Despite the initial impact of the COVID-19 pandemic, which resulted in a decline in sales due to labor shortages, production issues, and reduced consumer spending, the demand for plus size clothing is expected to rebound. Sales in this segment are predicted to experience the fastest growth rate during the forecast period, driven by the increasing need for high-quality and luxurious products catering to customers of all sizes. 

Retailers are actively responding to the surging demand by launching new plus size apparel lines. Walmart, for example, introduced its Terra and Sky plus-size brand in 2018 to expand its customer base. Other notable retailers, including River Island, Marks & Spencer, and New Look, have also expanded their plus size offerings to meet the growing market demand. 

The upward trajectory of the plus size clothing market is supported by factors such as the rising prevalence of obesity and overweight issues, the growing desire for fashionable plus size apparel, and the positive influence of celebrity endorsements and media representation. 

By Fashionating World
https://www.fashionatingworld.com/new1-2/us-dominates-plus-size-market