US retailer Target cites retail theft as the reason
for its upcoming store closures but an industry expert argues inventory
mismanagement could be to blame.
US retail behemoth Target announced on Tuesday (26 September) that it would shut nine stores on 21 October, citing the threat of “theft and organised retail crime”.
The affected stores include a
New York City store in Harlem, two in Seattle, three in the San
Francisco/Oakland area and three in Portland, Oregon.
Target said: “We cannot
continue operating these stores because theft and organised retail crime are
threatening the safety of our team and guests and contributing to unsustainable
business performance.”
The decision was taken in
spite of “heavy” investment in theft-prevention strategies such as more
security team members, third-party guard services and theft-deterrent tools.
Target said it would continue
to make “significant investments” in cyber defence technology, advanced threat
intelligence capabilities and expanded data alerts and analysis, among other
tools.
Retailers have become
increasingly vocal about the losses
inflicted by theft and organised crime. Back in May, Target said it
was on track to lose $1bn this year from inventory shrink driven by theft.
And last month, US omnichannel
retailer Dick’s Sporting Goods blamed theft
for poor Q2 results, with CEO Lauren Hobart calling the trend “alarming” on an
earnings call, while US footwear retailer Foot Locker
warned that ever-growing theft and weak consumer spending would
weigh on its earnings forecast for the year.
However, the National
Retail Security Survey, from the US' National Retail Federation,
published on 26 September, found that on average retailers reported inventory
shrink of 1.6% in 2022 – up slightly on 2021 (1.4%) and in line with shrink
rates in 2019 and 2020.
That percentage has hovered
around 1.4% for more than a decade. In other words, one of the key metrics for
measuring theft remains largely unchanged. When taken as a percentage of total
retail sales in 2022, the average shrink percentage (1.6%) represents $112.1bn
in losses – up 19% on 2021.
According to the 177 retail
brands surveyed, external theft accounted for an average of 36% of total
inventory loss, while process, control failures and errors accounted for 27% of
total losses.
The more cynical might say that organised retail theft has become a convenient
cover for internal flaws such as bloated inventories, heavy discounting, and
employee theft.
“Shrink has been going up but
sometimes it’s very difficult to unpack how much is down to theft and how much
is down to internal retailer issues and stumbles,” Neil Saunders, a retail
analyst at GlobalData tells Just Style.
“Shrink does take money off
margins, we know that, but there’s too much opacity in the way in which it’s
reported and it is being partly used as an excuse for generally bad
performance.”
Saunders notes that Target, in
particular, has a “fragmented” supply chain and is “not always the best at
managing its own inventory”, meaning that “it's very easy for things to be
misallocated and misaccounted for within that.”
“I’m sure bundled in with
their number there’s a lot of things where Target has just lost stuff, broken
stuff, put stuff in the wrong stores, put it in the wrong location, can’t find
it.”
The multi-faceted problem of
inventory shrink calls for a variety of solutions.
US department store chain
Nordstrom, whose CEO Erik Nordstrom warned analysts in August that the company
was suffering historic losses from theft, announced the ramping up of “RFID
initiatives” to deliver “additional operational efficiencies”.
US-based children's retailer
Carter’s also said it was leveraging RFID to monitor the real-time locations of
products and better manage inventory levels, while US clothing retailer
American Eagle said in a call with analysts in May that it was using RFID in
combination with AI-based tech to provide accurate inventory and location
visibility.
Some retailers are ahead of
the curve in this respect: Spanish fashion conglomerate Inditex has been
embedding RFID chips into its clothing tags since 2014, and this March, the Zara-owner
announced it would begin sewing RFID directly into garments and phase out hard
anti-theft tags.
External theft might also be averted through ambient retail innovations. Amazon
recently integrated
RFID technology into its Just Walk Out customer vision-based system,
which will allow for checkout-free shopping for its clothing and softline
merchandise. Combined with QR codes and machine vision, Amazon Go stores have
implemented what could be described as a theft-proof model.
Some theft-prevention
technologies, however, may prove unpopular with customers. In March, UK fashion
conglomerate Frasers Group introduced facial recognition biometric cameras in
its Sports Direct and Flannel stores, which scan shoppers' faces and check them
against a database of suspected criminals. The group told the BBC in April
that its live face-recognition cameras have brought about "a significant
reduction in the number of criminal offences taking place in our stores".
However, campaign groups like
the UK's Big Brother Watch have dubbed non-consensual face scanning
"Orwellian". The Information Commissioner's Office in the UK stated
at the time that it was investigating if this use was lawful.
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