Better Cotton, the world's largest cotton sustainability initiative, has launched a first-of-its-kind traceability solution for the fashion and textile sectors. The solution will provide visibility of cotton's journey through the supply chain and enable companies to accurately trace and disclose the origin of raw materials.

Companies are increasingly expected to verify the origin of raw materials and address the potential adverse effects of their activities on human rights and the environment. Better Cotton's traceability solution will give companies confidence that they are sourcing product from a specific country and establish greater supply chain visibility.

Traceable Better Cotton is defined as the 'physical' Better Cotton within a cotton-containing product that has been tracked through the supply chain. It differs from Better Cotton's Mass Balance Chain of Custody model, which tracks the volume of cotton produced and ensures this never exceeds the volume of cotton sold.

Suppliers will log transactional information on the Better Cotton Platform to track where Better Cotton has originated from and how much is within a product. Traceability will span the cotton ginning stage right through to the retailer or brand.

Better Cotton's Chief Executive Officer, Alan McClay, commented: "Traceability at scale for cotton will drive a seismic shift within our industry's supply chains. Better Cotton's traceability solution is poised to help the industry deliver that shift. Never before has transparency been as imperative as it is now to our retail and brand members."

Katharine Beacham, Head of Materials and Sustainability at Marks & Spencer, said: "We're delighted to be part of this first-of-its-kind solution which will enable us to track our cotton at scale along the supply chain."

Better Cotton's traceability solution is a significant step forward for the cotton industry and will help to drive more sustainable and transparent supply chains.

By Fashionating World
https://www.fashionatingworld.com/new1-2/better-cotton-launches-first-of-its-kind-traceability-solution-for-fashion-and-textile-sectors