The primary focus when purchasing children’s clothing is on ensuring safety, comfort, and ease of wear. These factors constitute the core value proposition in the global market for kids' wear. Despite the evolution of trends in kid’s apparel sector, cotton remains a fundamental and enduring choice as the staple fiber, catering to the sensitivity of children's delicate skin.
The market is experiencing substantial growth propelled by the demand for sustainable and ethically produced textiles that align with environmental concerns. Additionally, the surge in popularity of gender-neutral unisex clothing and heightened brand awareness among young children, driven by the widespread influence of social media, are key factors contributing to market dynamics.
The recent ‘Kid’s wear Market’ report from Allied Market Research reveals, global kid’s wear market valued at $194.1 billion in 2022 is projected to reach $286.9 billion by 2032, reflecting a 4.1 per cent Compound Annual Growth Rate (CAGR) from 2023 to 2032. This growth is attributed to factors such as increased discretionary spending, international expansion opportunities, and the expanding reach of online retail fueled by social media.
Brands are responding to these trends by diversifying their offerings, providing a broader range of colors, styles, and designs suitable for all age groups. Kid's wear is witnessing a surge in popularity for garments with stretchable fabrics and adjustable features, emphasizing durability and practicality.
The product landscape is highly versatile, encompassing outerwear like coats, jackets, dresses, tops, et al, as well as bottom wear such as skirts, jeans, trousers, shorts, and leggings. The thriving segment of character licensing and the growing preference for unisex clothing in the fast fashion sector cater to parents seeking budget-friendly options, especially considering how quickly children outgrow their clothes.
In 2022, the boys' segment dominated the market, accounting for over half of the total revenue. Trendy streetwear and simplistic graphic tees are particularly popular among both young teens and smaller children.
As for distribution channels, the report highlights supermarkets and hypermarkets held the largest market share in 2022, contributing to over two-fifths of the market revenue. This dominance is attributed to their support for numerous private label manufacturers and collaborations with popular children's clothing brands.
WGSN, a prominent group guiding offering understanding of consumer needs and shaping future strategies, recently came up with a report on premium kids' stores worldwide, from London to Tokyo. It highlighted, the spectrum of kid’s wear retail market is diverse, encompassing fast-fashion high-street brands to exclusive, high-end labels that make bold fashion statements.
In Korea, the market landscape extends from upscale retail in Gangnam to independent boutiques in Hannam and Seongsu, along with conventional department stores like Namdaemun Market. London showcases a mix of popular high-street names such as Selfridge’s Kid’s wear Collective, niche independent labels like Caramel and Pepa London, and thrift options like Tot Swap Shop and FARA Kids. Interestingly, the pre-loved segment thrives more in kids' fashion, fueled by the fact that children tend to outgrow their clothes within a year or so.
The US boasts of a diverse array of brands spanning various income brackets and lifestyles. Standout outlets include Ralph Lauren Kids, Camp NYC, Shoppe Balloo NY, and Kith Kids & Baby, among many others.
The Indian kid’s wear market has witnessed significant growth, primarily due to the surge in e-commerce. While the unorganized sector commands over 60 per cent of the segment, both the organized sector and the online kids-wear market are poised for rapid expansion. This dynamic sector holds immense potential, particularly among the aspirational middle classes.
The Indian market is significantly driven by demand for infants and toddlers due to a high birthrate compared to Western countries, is set for continued growth. The vast Asia-Pacific region, experiencing rapid urbanization in numerous small countries, secured the highest market share in 2022, contributing to over two-fifths of the overall kid's wear market revenue. Optimistic analysts in India anticipate this trend will persist over the next decade.
By Fashionating World