Just Style reveals the top five fashion deals of 2023,
ranging from luxury fashion company Tapestry buying its rival for $8.5bn to UK
fashion retailer Next ending its recent acquisition spree with the purchase of
mid-priced fashion brand Fat Face.
This year saw fashion brands plagued by high energy and material costs on the manufacturing end of the supply chain and a cost of living crisis with high inflation dampening sales and creating excess inventory at the consumer end.
On the plus side, this rocky economic
climate did open the door for fashion companies and investors wishing to grow
their portfolios for a reasonable price.
The largest fashion deal of 2023 by a
longshot saw the luxury fashion parent company of Coach, Kate Spade
and Stuart Weitzman expand its brand portfolio by buying its rival Capri
Holdings Limited, which owned Versace, Jimmy Choo and Michael Kors.
The deal, which took place in August, was
valued at $8.5bn and Tapestry explained at the time it hoped to bring the group
of “highly complementary brands” together and give them global reach using its
data-rich customer engagement platform and diversified direct-to-consumer
operating model.
GlobalData apparel analyst Louise
Deglise-Favre explained at the time that once the deal is finalised, Tapestry’s
six brands combined will generate more than $12bn in annual revenue.
This sounds lucrative on paper, but she
pointed out Tapestry’s brands are more focused on the “affordable luxury”
market than its rivals. Consequently shoppers in this market are more
vulnerable to the increasing cost of living, making the category more at risk
as rising costs continue to impact consumers’ shopping habits.
On the plus side, she noted: “The
acquisition will set Tapestry as a major American fashion conglomerate,
allowing it to better compete with European rivals such as LVMH and Kering, and
will strengthen its position within the ‘affordable luxury’ market.”
US fashion company, Chico’s FAS, Inc., owner
of Chico’s White House Black Market and Soma, officially became a privately held company after
entering a deal to be acquired by Sycamore Partners, a private
equity firm that specialises in retail, consumer, and distribution-related
investments.
At the time of the announcement Chico’s
chair of the board, Kevin Mansell, said: “The agreement with Sycamore Partners
validates Chico’s FAS’s leadership as a customer-led, product-obsessed,
digital-first company with a strong record of operational excellence.
GlobalData retail analyst Neil Saunders told
Just Style a deal like
this was needed for Chico’s to capitalise on future growth opportunities and
admitted the company would benefit from Sycamore’s “deep pockets”.
He explained: “I get the impression that
there are a lot of things the Chico’s management team has wanted to do in terms
of expansion or growth that have been difficult because of concerns over
funding or taking on too much debt. Those obstacles will now be removed.”
He did acknowledge Chico’s FAS would lose
some of its “freedom and control” as a result of the new setup, but said it
appears the management of the two organisations seem to “get on well”.
“Despite some current softness, Chico’s is
generally a well-run company and has a good position in the market. Sycamore
has the financial firepower to build on this and accelerate expansion. Sycamore
may also put some of Chico’s products into its Belk department stores,” he
asserted.
UK retailer Next Plc signed terms to acquire mid-priced
fashion brand FatFace for a total equity value of £115.2m ($140.03m) in
October.
It means Next holds 97% of the equity and
FatFace’s management holds 3% of the business.
At the time GlobalData apparel analyst Alice
Price predicted Fat Face would generate immediate
returns for Next without the need for significant additional resources.
She also suggested the addition of FatFace
to Next’s portfolio could help it to unlock its dream of strengthening its mid
to upper-priced brand offering.
Price said: “Next recognises consumers are
prioritising higher quality products to achieve better value for money during
the cost-of-living crisis, so FatFace’s market positioning should help it
achieve this goal.”
Meanwhile, for FatFace, it was described as
a great opportunity to increase its customer base and bolster its growth
potential.
The brand already has affiliations with Next
Plc having launched on its Total Platform earlier this year where Next fulfils
orders from its third-party brands’ own warehouses within two days.
“Next’s superior online proposition and
global reach will also allow FatFace to expand internationally, which has been
a focus for the brand recently, with North America accounting for 7% of its
sales and growing 20% in its FY2022/23,” Price noted.
Fashion conglomerate PVH Corp sold its Warners, Olga, and True
& Co. brands for $160m to private family-owned apparel
manufacturer and distributor, Basic Resources last month (November).
PVH CEO Stefan Larsson saw the transaction
as an important next step in building PVH’s core brands Calvin Klein and Tommy
Hilfiger into the “the most desirable lifestyle brands in the world” and help
reach the company’s revenue target of $12.5bn by 2025.
He believes that as all three brands are in
the intimate space they will fit well with the existing Basic Resources
portfolio. “While not the most adventurous of brands, they are all pretty solid
and have a good position in the market,” he said.
“Basic Resources will want to try and
bolster sales and reinvigorate them, especially as some have struggled to grow
over the past year or so,” he added.
Luxury fashion conglomerate Kering snapped
up a 30% stake in Italian luxury fashion house Valentino in August for a cash
consideration of €1.70bn ($1.87bn).
As part of the deal, Kering became a
significant shareholder with board representation. Investment entity firm
Mayhoola remained the majority shareholder with 70% of the share capital and
has continued to execute its successful brand elevation strategy.
However, the agreement gives Kering the
option to completely acquire Valentino in the next five years.
GlobalData apparel analyst Louise
Deglise-Favre described the move as strategic given Valentino’s “desirability
among consumers”.
She told Just Style that Kering’s ongoing
struggle with its luxury Italian brand Gucci could be motivation for it to take
full ownership of the “successful” Valentino brand.
She explained at the time that it remains
uncertain if Kering will choose to fully acquire Valentino in the next five
years, but “Kering will be able to capitalise on Valentino’s success while
further strengthening its position as a luxury conglomerate.”
Plus, Kering’s CEO François-Henri Pinault
said at the time that he was very pleased with the first step of Kering’s
collaboration with Mayhoola to develop Valentino and pursue what he described
as a “very strong strategic journey of brand elevation that Jacopo Venturini
will continue to lead.”
By Just Style