The global sports apparel market is poised to reach $75.6 billion by 2027, growing at a CAGR of 6.82 per cent between 2022-2027, as per a report by Technavio Research.

The market is expected to be dominated by industry giants like Adidas AG, Nike Inc., and Under Armour Inc with North America commanding 37 per cent of the global market share.

While offline avenues will thrive through specialty shops and department stores, e-commerce will emerge as a formidable force, reshaping buyer-supplier dynamics with its convenience and accessibility, as per the report.

From moisture-wicking fabrics to compression technology, the garments themselves will embody a fusion of function and style, mirroring the aspirations of athletes and fitness enthusiasts alike. Antimicrobial properties will ensure not just performance but also hygiene with sustainability emerging as a guiding principle.  Influencer marketing and brand collaborations will continue to influence brand preference.