The NRF has cited data from the US Census Bureau to
show retail sales moderated in April as consumers remain willing to spend
despite 'stubbornly high inflation'.
The
Census Bureau said overall retail sales in April were unchanged seasonally
adjusted from March and up 3% unadjusted year over year. That compared with
increases of 0.6% month over month and 3.8% year over year in March. The
year-over-year increase was due, in part, to recent downward revisions to data
from last year.
National Retail Federation chief economist
Jack Kleinhenz said: “Even though household income and job growth are
compressing, the consumer spending picture remains positive. “The softer pace
of spending is due in part to consumers being selective and prioritising retail
purchases. Yet, consumers remain willing to spend, keeping the economy afloat
despite fatigue from stubbornly high inflation for services and higher interest
rates.”
Core retail sales in April as defined by NRF
– based on the Census data but excluding automobile dealers, gasoline stations
and restaurants – were down 0.2% seasonally adjusted from March but up 3.9%
unadjusted year over year. Core retail sales were up 3.8% year-over-year for
the first four months of the year, in line with NRF’s forecast for 2024 retail
sales to grow between 2.5% and 3.5% over 2023.
Last week, the CNBC/NRF Retail Monitor,
powered by Affinity Solutions, reported that core April retail sales were up
0.4% seasonally adjusted from March and almost unchanged — down just 0.05% —
year over year. That compared with increases of 0.23% month over month and
2.92% year over year in March.