Apparel is the most counterfeited item according to a new report that found 54% of apparel items were suspected to be fake in the last 12 months followed by sneakers at 33%.

For the first time ever, StockX, an online market for sneakers, apparel, accessories, electronics and collectables says its platform has reported apparel as the product category most susceptible to counterfeiting.

StockX’s three-pronged approach to verification combines human identification, expert knowledge and the latest technology.

“In addition to being one of the marketplaces that has persistently invested in fighting the proliferation of counterfeit products, we’re among the only platforms in our space that routinely provides this level of market data to our customers,” said StockX CEO Scott Cutler. “We know that trust is built on transparency and consistent experiences, and we’re passionate about delivering a best-in-class offering that empowers buyers and sellers to trade what they love.”

StockX’s multifaceted verification process is core to its customer experience. In the last year alone, StockX rejected over 400,000 products — collectively valued at nearly $85m — because they did not meet the company’s verification standards. This represents an increase of around 100,000 products compared to the same period last year, when StockX blocked roughly 300,000 items. There are several reasons why products don’t make it through StockX’s verification process — these include things like sizing inconsistencies, missing accessories, box damage, signs of previous wear, or if the company suspects the item is fake.

For the first time, StockX offered a breakdown of the product categories most susceptible to counterfeits. According to the data, apparel and sneakers top the list, with apparel accounting for 54% of suspected fake verification failures in the last year and sneakers accounting for 33%.

The suspected fake products StockX verification experts have seen most frequently in the last year include both high price point items and more affordable options, proving that no product or brand is safe from counterfeiting.

In the sneakers category, the number one product was the adidas Yeezy Boost 350 V2 Zebra followed by the adidas Campus 00s Core Black (No. 2) and the Jordan 4 Retro Black Cat (2020) (No. 3).

Fear of God hoodies dominated the apparel category for the second year, with the Fear of God Essentials Hoodie Light Oatmeal taking the top spot.

By Just Style