Source Fashion, Europe’s leading responsible sourcing event, will feature an exclusive Egyptian Pavilion at its next show from 18th-20th February 2025 at Olympia London. With over 20 Egyptian manufacturers participating, this pavilion highlights the country’s exceptional craftsmanship, sustainability, and competitive advantages for UK and European buyers.
The Egyptian Pavilion is set to underline the superior quality, expertise, and eco-conscious practices of Egyptian manufacturers. Renowned for their proficiency in textiles, tailoring, and garment production, Egyptian factories offer buyers a unique mix of affordability and premium quality. Faster shipping times to Europe, thanks to geographic proximity, reduce lead times, while trade agreements such as the EU-Egypt Association Agreement make sourcing more cost-effective.
Most manufacturers are aligned with international ethical standards, holding certifications like BSCI, WRAP, and OEKO-TEX, ensuring sustainable production processes. Suzanne Ellingham, Event Director at Source Fashion, stated, “Egypt is a rising star in sourcing, combining tradition, innovation, and sustainability. We’re thrilled to showcase these values at Source Fashion 2025.”
Bishara Apparel Group brings over 40 years of experience in menswear, womenswear, and uniforms. Known for its diverse rangecoats, jackets, dresses, and morethe company has partnered with global brands such as Calvin Klein. A spokesperson commented, “We’re excited to present our collections at Source Fashion in one of the world’s most vibrant fashion capitals.”
El Helal, a family-owned textile leader with over five decades of expertise, operates a vertically integrated facility handling knitting, dyeing, and printing. Specializing in premium knitwear, the company offers innovative and sustainable poly-cotton blends. Their representative shared, “This event is a perfect platform to expand our reach in the UK.”
Viva 1960 Clothing Factory, an ISO- and WRAP-certified producer, excels in loungewear and sleepwear. Their low-waste processes and flexibility in managing small and large orders make them ideal for sourcing managers aiming to meet sustainability goals.
Morinella, a third-generation childrenswear specialist with 80 years of expertise, delivers precision-crafted designs using vibrant materials and intricate embroidery. The company caters to evolving trends with tailored solutions for small to medium orders.
The Egyptian Pavilion is backed by collaborations with CBI (Centre for the Promotion of Imports), USAID, and the Apparel Export Council (AEC). Menno Morenc, CBI Project Manager, emphasized their shared mission: “We aim to promote sustainable and innovative practices by introducing quality-focused Egyptian manufacturers to Europe, fostering partnerships that minimize environmental impact.”
Source Fashion is a hub for sourcing directors, designers, and procurement specialists. The event spans categories such as womenswear, menswear, footwear, and accessories. Major retailers like John Lewis, ASOS, Urban Outfitters, Harrods, and Amazon have already leveraged its platform.
Uniting buyers with audited global manufacturers, Source Fashion underscores its commitment to transparency and responsible business, reshaping the sourcing landscape for a sustainable future.
By Fashionating World
https://www.fashionatingworld.com/new1-2/source-fashion-2025-spotlights-egyptian-pavilion-for-sustainable-sourcing