Valued at $425.5 billion in 2022, the global activeewar market to grow at a 6.2 per cent CAGR to reach $771.8 billion by 2032.

Growing awareness of physical activity's benefits, such as enhanced focus and problem-solving skills, drives increased spending on activewear among youth. Educational systems worldwide have incorporated fitness programs into curricula, fostering interest in physical activities. Furthermore, government-led sports competitions at various levels have encouraged youth participation, boosting demand for fitness-related products. This heightened focus on fitness and sports has played a pivotal role in propelling the activewear market’s growth.

However, the rising popularity of e-sports presents a notable challenge to the activewear market. With the proliferation of digital media, widespread internet access, and social platforms, e-sports have gained significant traction, particularly during the COVID-19 pandemic. Many young individuals are adopting sedentary lifestyles, leading to decreased engagement in traditional physical activities, which may impact the demand for activewear.

The global activewear market is segmented by product type, fabric, gender, distribution channel, and region. The product type segment is dominated by ready-to-wear, fashion outerwear, sports shoes, and swimwear while the fabric category is led by Polyester followed by nylon, cotton, neoprene, etc. The women’s segment leads the market, reflecting growing demand for fitness-oriented products tailored to women.

Offline channels currently hold a significant market share, though online channels are rapidly growing. In 2022, North America led the market with an expected CAGR of 4.9 per cent driven by robust consumer demand and strong market leadership.

A few of the major players in the activewear market include Nike, Adidas, Puma, Lululemon Athletica, Under Armor, Columbia Sportswear, Skechers, ASICS, and Dick’s Sporting Goods. These companies continue to focus on innovation, strategic partnerships, and expanding their market presence to stay competitive.

By Fashionating World
https://www.fashionatingworld.com/new1-2/global-activewear-market-to-reach-771-8-billion-by-2032