Just Style explores the breakthrough technologies in the space of 3D, recycling and AI that are featuring on the wishlist of fashion brands and retailers.

Through 2024 and 2025, the fashion industry is and will be more actively embracing technologies like AI, AR and blockchain across the supply chain as it looks to maximise efficiency and productivity, boost speed to market and cut waste and costs in a world that is increasingly demanding more sustainable and ethical methods of fashion production.

Here are some of the most interesting fashion technologies currently on the radar of fashion supply chain executives.

3D tech

EVOVA Hyper-Realistic Fashion 3D Digitization Service: MeTown Inc

EVOVA 3D showroom, a 2025 Honoree in Fashion Technologies at CES, is an innovative service using fashion-specific 3D Neural Rendering AI to photorealistically digitise fashion products in just minutes. EVOVA provides better fabric expression and smaller file sizes enabling real-time performance on mobile devices. It reduces the number of required images for 3D reconstruction. EVOVA enables users to edit reconstructed neural 3D models as easily as editing images, allowing non-experts to make quick adjustments. EVOVA delivers a URL with its proprietary renderer for direct embedding as 3D thumbnails in web/app, boosting conversion rates, reducing returns, and contributing to future fashion shopping and environmental protection.

Textile recycling and waste management

Avantium Polycotton Textile Waste Recycling Solution

Avantium N.V., a leader in renewable and circular polymer materials, has found an important solution for recycling polycotton waste textiles.

Developed in collaboration with the Industrial Sustainable Chemistry group at the University of Amsterdam, which is led by Avantium chief technology officer Gert-Jan Gruter, Avantium has developed a patented technology, published in Nature Communications, to break down the cotton in polycotton fabric into glucose using hydrochloric acid, while leaving the polyester intact. This allows the polyester to be fully recycled, facilitating fibre-to-fibre recycling. Additionally, the cotton glucose can be utilised as feedstock for industrial applications. The method is the first effective method for recycling both polyester and cotton components with high efficiency. This marks a significant advancement in textile recycling, addressing the growing environmental challenges of textile waste.

Shein-Donghua University polyester recycling technology

Ultra-fast fashion giant Shein partnered with Donghua University as part of its commitment to convert 31% of the polyester used in its branded products into recycled polyester by 2030. The newly developed process boasts the capability to recycle a broader spectrum of polyester materials, encompassing both pre-consumer and post-consumer waste. This includes discarded textiles and polyethylene terephthalate (PET) bottles. Shein said that such versatility in feedstock acceptance broadens sourcing options and enhances its cost-effectiveness, providing a competitive edge over existing recycled polyester alternatives. Researchers at Donghua University have conducted extensive testing on the recycled polyester produced via this novel method. The results are claimed to be promising; the fabrics maintain their material properties even after multiple recycling cycles. The process also involves a chemical breakdown of inputs, followed by a sophisticated refinement and reconstitution at the polymer level. Shein is now poised to take this laboratory-scale innovation to the next level by partnering with select fibre manufacturers. The goal is to establish a commercial-scale production facility capable of generating recycled polyester fibres.

Artificial Intelligence

Veesual AI Multi-Sizing and Switch Model

Paris-based AI-powered virtual try-on platform Veesual has rolled out two new features aimed at tackling persistent challenges in online retail. It aims to provide accurate fit and offers model diversity while enriching the shopping experience on product pages.

Switch Model: Allows shoppers to select a model that closely represents their body type, addressing the limitations of traditional product pages that typically display garments on a single model. This dynamic feature enables shoppers to view products from multiple angles — front and back — on their chosen model, delivering a realistic visualisation of how a garment drapes and fits.

Multi-Sizing: It takes personalisation further by showing how a garment looks on a selected model in three different sizes: the recommended size, one size up, and one size down. This innovative approach helps shoppers explore how a piece might look in a looser or more fitted style, reflecting their unique preferences. Powered by Veesual’s advanced image generation technology, Multi-Sizing dynamically adjusts the garment’s fit, drape, and length in real time. The feature starts with the shopper selecting a model they identify with and visualising the garment in three size variations, helping them to make more confident purchasing decisions. Currently in its pilot phase, Multi-Sizing will be expanded to additional products throughout 2025.

“Providing our customers with innovative, industry-leading experiences is central to Veesual’s mission,” said Maxime Patte, co-founder and CEO of Veesual. “With Switch Model and Multi-Sizing, we’re helping shoppers see themselves in the products they love, while enabling retailers to break down purchasing barriers. The early results of these features have been overwhelmingly positive, and we’re excited to roll them out to more retailers globally.”

Myant – Osmotex: Active Electroosmotic Membrane Jackets

For current breathable textile membranes, moisture transport relies on humidity gradients and is, at best, limited. This inadequate lack of transport hinders the body’s ability to regulate heat through sweating, leading to discomfort, reduced performance, and in severe cases to hyperthermia or hypothermia.

The Myant Osmotex jacket, named Best of Innovation in Fashion Technologies at CES 2025, addresses this issue by offering a controllable “textile pump” able to match human sweat rates and to dry itself even against heavy rain or a water column, completely independent of weather conditions. This provides a step change in moisture management for textiles and garments, enhancing the wearer’s comfort, performance and health/safety.

Osmotex jacket. Credit: Myant

Mij VOORMI

Mij (pronounced ‘me’) claims to be the first and only wearable clothing designed to optimise the body’s thermal environment without compromising personal style. Effective regulation of body temperature is linked to a multitude of benefits, including reduced stress hormone response, increased muscle performance, reduction of injury, and increased mental focus.

Built upon a brand-new era of sensor-based textiles, Mij, a 2025 Honoree in Fashion Technologies at CES, discreetly measures the temperature and humidity within your everyday clothing – calculating your “personal thermal index”. This actionable data empowers the wearer to make better informed decisions about daily habits, clothing choices and to maximise personal health.

By Just Style