From fashion brand types to the emerging markets to watch, Just Style reveals what could propel the global womenswear market forward in 2025.

As the global womenswear market prepares for 3.6% growth in 2025 thanks to increased consumer spending power, GlobalData’s  ‘Global Womenswear Market to 2028’ report outlines the four key trends that will help global fashion brands flourish in 2025 and beyond.

Global womenswear market driver: Breadth of choice

The breadth of choice within womenswear has grown significantly in recent years, especially with the online channel allowing new brands to easily enter the market. The rise of ultra-fast fashion brands like Shein and Cider has also increased choice, with thousands of new items uploaded daily, including greater offers in niche categories such as plus size and modest dressing. This choice will continue to drive market growth as more consumers can find styles that suit their needs.

Digital developments

The online channel is forecast to account for 32.0% of global womenswear spend by 2028, up from 30.3% in 2024 and 29.5% in 2023, thanks to its convenience as well as easy price comparisons. 

Brands are integrating more technologies like AI and AR to enhance the online shopping journey as well as growing internet penetration in emerging markets. 

Social media shopping is also becoming more widespread, particularly among Gen Z and Millennial females, as platforms like TikTok and Instagram constantly advertise products and promote micro trends.

Emerging markets

Asia-Pacific is expected to remain the largest region in the womenswear market out to 2028 with its share growing by 1.6 percentage points to 39.1% with a robust five-year CAGR of 3.4%. 

The Middle East and Africa region will experience the strongest growth globally, with a CAGR of 4.4% from 2023 to 2028, powered by affluent consumers in the UAE and Saudi Arabia, alongside the rising middle class in Africa’s emerging markets. 

Asia-Pacific and Latin America present a substantial opportunity within the womenswear market thanks to their developing economies. 

India, the Philippines, and Malaysia will benefit from expanding

middle classes. As these middle-class populations grow, consumers will have more disposable income to spend on fashion, and urbanisation will increase accessibility to stores. 

More females will also enter the workforce in these countries, boosting their spending power, as well as the need for appropriate workwear.

In contrast, Europe and the Americas are projected to experience declines in regional share. Europe will grow at a modest CAGR of 1.3%, while the Americas will see slightly higher growth at 2.3%, but both regions will continue to face economic uncertainties that are likely to dampen consumer confidence and spending. 

These trends highlight the shifting dynamics of the womenswear market, with emerging regions driving growth as traditional markets grapple with economic challenges.

Sportswear outperformance

Sportswear will continue to outperform within the womenswear market, growing at a CAGR of 4.2% between 2023 and 2028 to reach $122.6bn. This will be boosted by sustained high demand for athleisure. 

The report notes that Nike lost share in 2024 due to its lacklustre designs

and innovation, leading consumers to favour newer and trendier athleisure brands such as Adanola and Alo Yoga.

Premium athleisure brands such as these are continuing to experience exceptional growth. 

Females will also continue taking up more sports, which is fuelling demand for performance gear and is encouraging sportswear brands such as Nike and Adidas to invest in their womenswear ranges.

Earlier this month, Just Style revealed the three key trends shaping the global womenswear market from 2025 to 2028, including disruptors changing the fast fashion landscape, athleisure supporting the wider sportswear category and improved womenswear fit and sizing. 

By Just Style