Ghana’s apparel exports are being continuously threatened by the low-cost, high-volume competing exports from China and other Asian countries, says the Ghana Export Promotion Authority (GEPA). The sector’s prospects are linked to the relative speed with which it can be set up and the large impact on employment-generation, especially in industrial settings.

In a Ghana Web report, the association says, domestic apparel exports continue to suffer from inadequate promotion of its textiles and Afrocentric fashion in mainstream apparel channels abroad. The apparel industry in Ghana employs more than 6,000 Ghanaians and exports more than $30million on average annually. According to GEPA, export revenues from the sector in 2020 stood at $43million compared to the $137.4billion worth of apparel and accessories that China alone exported last year to the US market.

But in its 10-year National Export Development Strategy for the non-traditional export sector, GEPA says its export revenue for 2021 is projected to reach $52million by December. The authority says it is currently reviewing financial positions of existing apparel companies in order to roll-out a funding package to service funding requirements of the industry.

The association also plans to provide strong capacity building and funding support to upgrade its members to become a self-sustaining national industry.

By Fashionating World
https://www.fashionatingworld.com/new1-2/ghana-s-apparel-exports-being-threatened-by-competitors-low-costs-high-volumes-gepa