US
clothing and accessories stores saw sales rise 0.76% month over month
seasonally adjusted in March 2025 due to households stocking up ahead of price
increases from tariffs.
Despite this growth, the CNBC/NRF Retail Monitor suggests consumers maintained a cautious approach to spending, largely due to apprehensions about escalating tariffs.
The report explains the spending patterns
observed in March occurred after US President Donald Trump’s declaration of
tariffs on imports from China, Canada, and Mexico in February.
This led to the overall US retail sector
showing moderate growth following two consecutive months of decline.
The figures preceded the announcement made on 2 April when Trump declared at
least a 10% tariff on goods from all US trading partners, coupled with
extensive reciprocal tariffs on numerous countries. Although these reciprocal
tariffs are currently on a 90-day hiatus, while additional levies on Chinese
goods have led to increased tensions between China and the US.
NRF president and CEO Matthew Shay said:
“Retail sales increased in March but only moderately, and the spending came
before the president’s ‘Liberation Day’ tariff announcement.
“The pullback we’ve seen the past few months
comes despite strong economic fundamentals. A major factor appears to be driven
by the uncertainty caused by tariffs. March’s increase is partly the result of
stocking up to get ahead of tariffs. With the economic outlook unclear and the
situation fluid, consumer sentiment is weakening, and many consumers are
shifting disposable income into savings.”
A survey by Prosper Insights & Analytics
for NRF revealed that in early March, 46% of consumers were purchasing items
like household appliances and clothing pre-emptively due to concerns that
prices would rise from tariffs.
The report, powered by Affinity Solutions
and published by the National Retail Federation (NRF), said total retail sales
excluding automobiles and gasoline rose by 0.6% month over month after seasonal
adjustment and surged by 4.75% year over year without adjustment
Core retail sales, excluding automobile
dealers, gasoline stations, and restaurants, increased by 0.4% month over month
and by 5.07% year over year in March.
The first quarter of the year saw total
sales grow by 4.52% year over year, with core sales rising by 4.96%.
Yearly increases were noted across various
categories, with digital products, general merchandise stores, and sporting
goods/hobby/music/book stores leading the growth, according to Retail Monitor.
Earlier this month (April), the
US fashion sector expressed its support for the temporary pause in tariffs,
however it said a more definitive and extensive strategy is needed to reinstate
stability and cost-effectiveness across the global fashion supply chain.
By Just Style