The global denim market is growing at six per cent. The rise in disposable income levels is aiding the growth of the denim market. Other factors are the rise in urbanization and the trend of denim shirts. Further, the growing popularity of stretchable denim jeans by blending cotton with synthetic material is further anticipated to propel the growth of the denim market.
Moreover, initiatives to improve product manufacturing are estimated to cushion the growth of the denim market. In addition, the easy accessibility of raw material will further provide potential opportunities for the growth of the denim market.
On the basis of product, the denim market is segmented into jeans, jacketsand shirts, trousers, dresses, shorts and track pants, jumpsuits, dungarees and others.On the basis of consumer type, the denim market is segmented into men, women and children.On the basis of distribution channel, the denim market is segmented into specialty stores, department stores, online, hypermarket and supermarket and exclusive stores.On the basis of type, the denim market is divided into light denim, medium denim and heavy denim.
North America dominates the denim market. Asia-Pacific is projected to observe a significant amount of growth in the denim market due to the occurrence of major key players.
By Fashionating World