The global intimate wear market is growing by eight per cent a year. Rise in awareness regarding hygiene, fluctuation in demographic dividends, and customization of product portfolios are boosting the growth of intimate wear market. New measurement and design techniques combined with production methods and innovative materials are transforming the quality, range, and applications of intimate wear.
For instance, lingerie designs show a new trend toward muted colors such as earthy tones, navy blue, and pastel colors. Lingerie designers are coming up with many new designs that are embroidered and have two-tone color patterns, and most of them asymmetrical. Animal prints and organic shapes combined with geometrical patterns are also in fashion.
Luxurious, elegant, desirable, and evocative vintage lingerie is also gaining popularity in both the fashion markets and modern intimate apparel. Asia-Pacific is leading the intimate wear market, followed by North America. Growth in the region is supplemented by an increase in national per capita disposable income and growth in fashion consciousness among the young generation.
The fabric used to manufacture intimate wear is also enhanced and made more comfortable, thus offering promising opportunities for intimate wear market players.Intimate apparel is sold through different channels such as mass merchandizers, mono brand stores, specialized stores, and others.
By Fashionating World
https://www.fashionatingworld.com/new1-2/global-intimate-market-grows-by-cagr-of-8