The global swimwear market is growing at five per cent a year.
Swimwear is commonly worn by people participating in water-based activities such as swimming and bathing. It shields the wearer from chlorinated swimming pools and seawater, which contain salts that can cause skin rashes.
Product demand is being driven by the global increase in population and product innovation to meet the need for specialized clothing for water sports and poolside or beachside vacations.
Swimming is one of the most popular leisure and fitness activities globally. The demand for swimwear is increased by consumers’ interest in swimming and the number of family beach vacations, which fuels the market’s expansion. The swimwear market is expanding due to consumers’ leading healthier lifestyles and participating in more water sports like swimming. In addition, factors including the rise in women’s demand for high-end swimwear, the expansion of public and private swimming facilities, and the adoption of e-commerce platforms all contribute to the market’s rapid progress. Innovative product ranges are in high demand in the global women’s swimwear market.
It has inspired manufacturers to release cutting-edge swimwear, like swimsuits that block damaging UV radiation and smart swimwear. Thus, the development of the swimsuit market as a whole will benefit from these novel products.
By Fashionating World