Go to market strategies & Business development for the US market
| Title | Go to market strategies & Business development for the US market |
| Event Date | 24 January, 2021 |
| Description |
Under
GTEX MENATEX project, AECE participated in "Go to market strategies &
Business development for the US market" webinar in order to evaluate
alternative strategies for developing exports to the US market and to provide an update on US
apparel market developments. The
webinar identified potential market entry strategies based on business
type, including market segmentation, branding, promotional strategy and channel
selection. Also, US buyers’
imperatives, such as customer service, speed, flexibility, dependability and
technology requirements for product development and the supply chain. Download https://drive.google.com/file/d/1e2H0pb7EqJEu4gBajszhXrk5qs0Scd7C/view?usp=sharing |
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