“How to Prepare and Get Ready for Exhibiting and Participating at International Exhibitions, with a highlights on Sourcing at Magic”

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Title	“How to Prepare and Get Ready for Exhibiting and Participating at International Exhibitions, with a highlights on Sourcing at Magic”
Event Date	23 December, 2024
Description	The Apparel Export Council of Egypt (AECE) held a virtual workshop titled “How to Prepare and Get Ready for Exhibiting and Participating at International Exhibitions, with a highlights on Sourcing at Magic.” The workshop covered key topics such as understanding exhibition requirements and participation objectives, the importance of digital marketing before and during the event, preparing effective promotional materials, and presenting product samples attractively. It also addressed strategies for engaging visitors, building strong and lasting relationships with buyers and suppliers, increasing the chances of securing export contracts, and successful communication and follow-up techniques with clients after the exhibition. Special attention was given to Sourcing at Magic. The session was opened by Mrs. Sherin Hosni, AECE Executive Director, and led by Mrs. Dina Abdelaziz, International Business Representative for Sourcing at Magic – Informa Markets North America.