“Marketing and Promotion Activities in the US Market”
| Title | “Marketing and Promotion Activities in the US Market” |
| Event Date | 11 June, 2024 |
| Description |
Apparel Export Council of Egypt held a seminar titled “Marketing and Promotion Activities in the US Market” at its premises, attended by representatives from 7 Egyptian apparel companies. The seminar was opened by Mrs. Sherin Hosni, AECE Executive Director, and moderated by Mrs. Jessie Zhang, Sales Director at SOURCING at MAGIC Las Vegas and New York | Informa Markets North America; and Mrs. Dina Abdelaziz, International Business Representative at SOURCING at MAGIC | Informa Markets North America. Key topics discussed included the latest trends, innovations, and essential requirements for US buyers, strategies for negotiating with clients and buyers in the US market, and ways to highlight the competitive advantages of Egyptian apparel products. Additionally, the seminar featured a spotlight on the upcoming Magic Show exhibitions in New York and Las Vegas. |
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