 “AMS Number one” is an experienced manufacturer of an upscale Fashion line targeted at males, females and kids since 1980. “AMS Number one” not only develops the line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. “AMS Number one” intends to market its lines as an alternative to existing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with “AMS Number one” line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
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AECE The Apparel Export Council of Egypt